Don Ressler is the founder of various profitable companies, and he is recognized due to his great innovation and entrepreneurship knowledge. The most profitable startup that he created is Intelligent Beauty, and the FitnessHeaven.com was his debut in the business career. FitnessHeaven.com was prosperous, and the Intermix Media purchased it. The next enterprise that Don Ressler created was Alena Media, and he collaborated with Intermix’s COO, Adam Goldenberg to make it successful. The company specialized in offering marketing commercials and e-commerce. The News Corp noticed the excellent progress of Intermix and acquired it in 2005. The firm mismanaged Intermix, and its profit decreased.
Adam and Don Ressler left the business after its performance dropped and they looked for better entrepreneurship opportunities. They had ample online marketing knowledge, and they looked for platforms to establish enterprises that they could run anonymously. They hired the former staff of Alena Media to work for the Brand Ideas, which was their new firm. Adam Goldenberg and Don Ressler later decided to change its name to Intelligence Beauty. The business was proficient in branding. It created DERMSTORE to manufacture skin care and cosmetics and SENSA, which is proficient in giving weight loss services. Dr. Alan Hirsch oversaw the production of the firm’s commodities. SENSA and DERMSTORE successfully maneuvered into the market, and they are making excellent returns. The founders of Intelligent Media funded themselves for the first two years, and they later got $43 million from Technology Crossover Ventures.
The Intelligent Beauty started a third party company in 2010, and it is known as JustFab. The founding of the business was funded by Matrix Partners, which invested $33 million. Kimora Lee Simmons was in charge of the creativity of the company. The firm had 4 million subscribers by December 2010 and 6 million in April 2012. The co-founders were offered $76 million by Crossover Ventures, Matrix Partners, Intelligent Beauty, and Rho Ventures.
The JustFab was keen on expanding its business, and in January 2013, it started Fabkids. It later bought The Fan Shoes, which has many clients in Europe and used it as a means of maneuvering in the continent’s market. The firm assisted it to get more than 3 million customers by the end of 2013, and they were mainly from Spain, France, Germany, and the United Kingdom. In October 2013, JustFab used $40 million to start Fabletics, which has majored in athletic were. About $250 million has been invested in the thriving online business.